Why visit San Francisco?

San Francisco is the world capital of weird from the inside out, from mural-lined alleyways named after poets to clothing-optional beaches on a former military base.

But in San Francisco you can also explore the wildest ideas. Biotech, gay rights, personal computers, cable cars and organic fine dining were once considered outlandish too, before San Francisco introduced these underground ideas into the mainstream decades ago. San Francisco’s morning fog erases the boundaries between land and ocean, reality and infinite possibility.

Rules are never strictly followed here, but bliss is. Golden Gate Bridge and Alcatraz are entirely optional – San Franciscans mostly admire them from afar – leaving you free to pursue inspiration through Golden Gate Park, past flamboyantly painted Victorian homes and through Mission galleries. Just don’t be late for your sensational, sustainable dinner: in San Francisco, you can find happiness and eat it too